Online Shopping is broken, forcing Shoppers to spend hours opening multiple tabs and checking a myriad of retailers just to make a purchase. I'm not prepared to accept or adapt to that experience.
My journey in ecommerce began as part of a small team of around 6 building the UK marketplace on Amazon way back before categories such as Clothing, Shoes, Grocery and Sports even existed on the site and a $14B valuation gave us credibility.
As a long-serving member of Merchant Services, I was involved in launching new categories, new sellers, new initiatives and products - such as FBA, Amazon Pay, Product Ads and Webstore. I personally closed deals generating over half a billion in sales (GMV) for Amazon and for thousands of retailers and sellers.
After cutting my teeth at Amazon for over six years I moved to a more senior role leading blue-chip engagements at Tesco’s marketplace. During a period of change in the business, I led retailer recruitment efforts on their nascent marketplace proposition tripling their seller partners in less than 12 months.
I was then headhunted into last-mile delivery logistics - launching InPost UK’s first outbound retailer in summer 2016 having joined the business prior to their relaunch. I worked directly with the international teams, backed by the largest parcel network in the world.
As Retail Director at Pricesearcher, I spent my time speaking with retailers, online sellers and brands. I also led our agency and partnership conversations to drive my business team in delivering new revenue and marketing opportunities.
In three years, under my leadership, the team delivered over 44,000 online retailers to the catalogue including IKEA, Amazon, Argos, Tesco, Farfetch, and PC World; launched a Google CSS site featuring Gucci, Nike and Ralph Lauren; and successfully launched their Ads and Data services.
Although that business slipped into administration, prior to the covid-19 pandemic, I was lucky to learn an incredible amount and it strengthened my conviction to deliver the type of online shopping experience that we all deserve. Instead of having to right click on ads and broken links to open a myriad of tabs, I wanted to put 1,000 sites on 1 screen all under 1 check-out.
In March 2020, alongside a talented team of e-commerce, retail and marketing experts, I created aisle 3 (www.aisle-3.co) – an E-Commerce TECH business focusing on the Shopper before the buy button. We quickly gained support from some of the biggest brands and retailers such as Nike, Farfetch, Adidas and Schuh ahead of launching the UK’s largest selection of Sneakers in early 2022.
During our first 24 months, we raised over £1m from investors at VC - FJ Labs, Snap, Catch, MoneySupermarket, ZigZag and Pentagon; established a corporation in India; built a world-class team including 4x PhDs; and took to the stage at leading industry events – TEDx (Oxford Uni), PI Live (London) and NRF (NYC).
Having spent around 15 years in eCommerce, I’ve been lucky to meet a wide range of people in some of the biggest roles at the most-recognised companies. You can find me speaking at, or simply enjoying, most decent industry events and I currently judge UK & US Search Awards, UK Performance Marketing Awards and various other Tech and eCommerce events.
I prefer to wear t-shirts to work and believe people should always be judged on their ability and honesty first. I like directness and engage best when a person or business can sum up their purpose in a couple of sentences. I'm always appreciative when people are able to make quick, decisive decisions and I strive to do the same.
Podcasts & Interviews
eSeller365 - Influencer Series